Looking at the role of industry trends in the drinks market.
When it comes to the non-alcoholic drinks sector, trends based in health and wellness have grown to be a significant segment of the current market. As a trend that has taken over a variety of industries, concern for health and wellbeing is on the rise among customers globally. In the drinks market, this can be seen in the demand in functional drinks, which are marketed to offer benefits that extend beyond refreshment, primarily through the inclusion of superfoods, vitamins, probiotics etc. These ingredients are often acknowledged primarily by nutritionists and health experts, and then slowly integrated into market offerings as consumers show an increased interest. In addition with this, dietary preferences such as plant-based ingredients are becoming permanent staples in many cafes and restaurants globally. The CEO of the parent company of Asahi Soft Drinks would recognise the demand for plant-based products among the current consumer market.
Around the world, the food and drinks sector is one of the most dynamic fields that is regularly progressing in relation to market needs and seasonal trends. In fact, seasonality continues to affect drink consumption, offering a selection of possibilities for marketing and innovation. Seasonal flavours and limited-edition offerings have been successful in creating buzz and encouraging customers to buy into patterns. When it concerns marketing, brand names are also able to utilise these launches to revitalise consumer interest in existing product and use the special nature and emotional appeal associated with particular times of the year. This fad has been enhanced through social media, leading brand names to create products that not only adopt seasonal flavours but also seasonal aesthetics. The CEO of the fund with investments in Blank Street would understand the business advantages of seasonal offerings in the food and beverage sector.
As industry comes to be increasingly globalised, the alcoholic drinks sector is demonstrating a shift in market trends and consumer choices. In particular, the internationalisation of local traditions has been led through cultural exports including pop culture and media. In addition to this, flavour innovation, which is broadly inspired by global cuisine, has gained momentum, making website exotic components such as matcha and turmeric in addition to regional produce like fruits and botanicals, widely sought after. Their integration into mainstream drinks reflects interest among the present consumer audience, and their desire to look for new experiences. Specifically, drinks like Korean soju and Japanese matcha have lately made their way into the international market. The co-CEO of the activist investor of Pernod Ricard would also agree that in the soft drinks sector, there has been a development in demand for international products and brand names.